Still Up Branding
Full rebranding for an energy drink company aiming to break the pattern.
(Client)
Still Up
(Year)
2024
(Services)
Branding, Posters
Innovative
Branding
Romania's energy drink market is dominated by international brands: Red Bull, Monster, Hell, all speaking the same language: sports, performance, the same colors, the same tone. The 22-28 year old who stays up late working on their own thing: the freelancer, the creator, the ambitious student doesn't see themselves on any shelf. They don't want wings. They want something that gets their reality: exhaustion is the price of freedom.
The gap: No energy drink brand with real cultural identity, visual boldness, and a voice that speaks directly to this generation.
The opportunity: A brand that doesn't promise superpowers,it celebrates the life you're already living.
We began with an in-depth market analysis, identifying key differentiators and positioning Still Up as an innovative leader in its space. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
From logo design to typography and messaging, every element was designed to reflect Acme’s cutting-edge technology and commitment to efficiency. The website was designed with an intuitive user interface, ensuring easy navigation for both B2B and B2C users. This allowed potential partners to quickly understand Still Up’s value proposition and services.
Post-launch, Still Up experienced a significant increase in brand visibility and engagement. Our efforts helped drive traffic to their website and improve user retention rates. The rebranding also facilitated a successful round of funding, providing Still Up with the momentum needed to continue its growth trajectory. The project stands as a testament to the power of strategic branding and user-centered design.
Still Up Branding
Full rebranding for an energy drink company aiming to break the pattern.
(Client)
Still Up
(Year)
2024
(Services)
Branding, Posters
Innovative
Branding
Romania's energy drink market is dominated by international brands: Red Bull, Monster, Hell, all speaking the same language: sports, performance, the same colors, the same tone. The 22-28 year old who stays up late working on their own thing: the freelancer, the creator, the ambitious student doesn't see themselves on any shelf. They don't want wings. They want something that gets their reality: exhaustion is the price of freedom.
The gap: No energy drink brand with real cultural identity, visual boldness, and a voice that speaks directly to this generation.
The opportunity: A brand that doesn't promise superpowers,it celebrates the life you're already living.
We began with an in-depth market analysis, identifying key differentiators and positioning Still Up as an innovative leader in its space. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
From logo design to typography and messaging, every element was designed to reflect Acme’s cutting-edge technology and commitment to efficiency. The website was designed with an intuitive user interface, ensuring easy navigation for both B2B and B2C users. This allowed potential partners to quickly understand Still Up’s value proposition and services.
Post-launch, Still Up experienced a significant increase in brand visibility and engagement. Our efforts helped drive traffic to their website and improve user retention rates. The rebranding also facilitated a successful round of funding, providing Still Up with the momentum needed to continue its growth trajectory. The project stands as a testament to the power of strategic branding and user-centered design.
Still Up Branding
Full rebranding for an energy drink company aiming to break the pattern.
(Client)
Still Up
(Year)
2024
(Services)
Branding, Posters
Innovative
Branding
Romania's energy drink market is dominated by international brands: Red Bull, Monster, Hell, all speaking the same language: sports, performance, the same colors, the same tone. The 22-28 year old who stays up late working on their own thing: the freelancer, the creator, the ambitious student doesn't see themselves on any shelf. They don't want wings. They want something that gets their reality: exhaustion is the price of freedom.
The gap: No energy drink brand with real cultural identity, visual boldness, and a voice that speaks directly to this generation.
The opportunity: A brand that doesn't promise superpowers,it celebrates the life you're already living.
We began with an in-depth market analysis, identifying key differentiators and positioning Still Up as an innovative leader in its space. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
From logo design to typography and messaging, every element was designed to reflect Acme’s cutting-edge technology and commitment to efficiency. The website was designed with an intuitive user interface, ensuring easy navigation for both B2B and B2C users. This allowed potential partners to quickly understand Still Up’s value proposition and services.
Post-launch, Still Up experienced a significant increase in brand visibility and engagement. Our efforts helped drive traffic to their website and improve user retention rates. The rebranding also facilitated a successful round of funding, providing Still Up with the momentum needed to continue its growth trajectory. The project stands as a testament to the power of strategic branding and user-centered design.